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How to Create a Compelling Brand Campaign

Posted on
Jan 13, 2021

For many companies, especially new ones, creating and sticking to a marketing strategy is difficult. Most don’t know where to start and whether what they’re doing is effective. So, how can we help? It starts with creating your very own brand campaign on our platform. We provide a micro-template for information you should be thinking about when strategizing your marketing goals to our database of athletes.

Every campaign you make brings you through multiple things you should be thinking about. They should be general and specific to allow for adaptations while sticking to your marketing goals. Our athletes will be interested in your message but won’t care much for the marketing specifics so make sure to be straight forward and simple when wording your needs. Here’s a list of what to expect:

  1. Campaign Name: this will be what athletes see when scrolling through our database. Make it short and simple (no more than 3 or 4 words). Avoid advanced marketing terms.
  2. Campaign Description: this should include a brief introduction of your brand and a summary of what you aim to accomplish through your campaign.
  3. Audience/Customers: Who are you trying to attract? What new leads do you hope to acquire? Where are they located? If you don’t know or wish to keep it more open, you can leave these fields blank.
  4. Budget: Think of how much you’re willing to spend to get your brand out there. A higher budget will attract athletes with larger audiences.
  5. Duration: Do you want to employ a short-term or long-term deal? Short-term deals tend to be more effective for limited time campaigns or to introduce a new product/service. Long-term deals are better for maintaining your long-term goals like lead generation and brand awareness.
  6. Desired Athlete: Are you trying to penetrate a local, national, or global market? Trying out athletes with smaller (local) audiences might be better if you want to work with a smaller budget or are testing a new marketing initiative. You can also mix and match.
  7. # of Athletes: Factor this into your marketing budget. How many do you need or want to get your brand out there to paying customers?
  8. Athlete Categories: Do you want to focus on a specific sport? This would be one of the more specific goals to narrow down who can more effectively showcase your company.
  9. Athlete interests: Do you want athletes who are beachy, love cars, fitness freaks, fashion forward, or other? We’ll be able to narrow down who will fit best with your image.
  10. Preferred Social Network: Since your campaign might involve different athletes, they will most likely have different audiences. Keep your social media options open but make sure you have a specific strategy for each platform as they require different marketing methods.
  11. Deliverables: What do you want your athletes to do specifically? Create a list of what you need them to do and what you expect. Line out some of the important matters at hand and what deal structure you’re looking for.
  12. Proposal and Other Documents: It would be a good idea to have a written-out proposal of which to upload and maybe some other documents to give our athletes a clearer idea of who you are and what you do. It’s not necessary, but it’s well advised.
  13. Reimbursement Methods: You can choose from cash, product, royalties, or equity. Each offers its own unique benefits, so you should tailor your reimbursement method to what suits you best.

Jersey Sponsor wants to walk side by side with you as you grow your brand. That’s our mission. If you’re still left with questions as to how to optimize a compelling campaign, our team is always here to help. Just email us at questions@jerseysponsor.com.

We can’t wait to help you achieve your goals!

By Nic Mulitz

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